Web Design
& Social Media
Thoughtful design to help you connect with your audience
Creative Digital Services
Digital platforms are often the first place audiences encounter a brand or organisation. My work focuses on designing websites and digital communications that are clear, engaging and easy to use — supporting everything from bookings and sales to storytelling and community engagement.
I work across website design, social media strategy and digital campaigns, helping organisations build a consistent and effective online presence.
Web Design
Thoughtful and affordable websites for small businesses that are not just beautiful, but functional, effective, and easy to manage
Social Media
Socials taking up too much of your time? I can create stunning content, manage campaigns and deliver real results for you. Coordinated content creation & campaign management.
Digital Marketing
Extra digital marketing services, beyond social media - email marketing campaign, SEO analysis, PR and traditional media, and marketing consultation services.
Web Design
Project Case Study
K9 Fitness Centre
Client: K9 Fitness Centre
Industry: Canine fitness & daycare
Services: Brand identity, logo design, website design & build, content strategy
Platform: Wix
The Challenge
K9 Fitness Centre needed a strong online presence to support their growing business and clearly communicate their specialised dog fitness services. Their previous digital presence didn't fully reflect their professionalism or make it easy for potential clients to understand their offerings or get in touch. The goal was to create a clear, welcoming and highly functional website that would appeal to dog owners and improve online visibility through search.
The Strategy
The project began with the development of a brand identity and logo that captured the energy, trust and professionalism of the business.
From there, the website was designed to prioritise:
-
Clear service explanations
-
Mobile-first usability
-
Search engine visibility
-
Easy navigation for new customers
Because many users search for services while on their phones, a mobile-friendly experience was a key design priority.
The Work
Key deliverables included:
-
Brand identity and logo design
-
Full website design and build using Wix
-
Search engine optimisation (SEO) structure
-
Mobile-first layout and navigation
-
Clear service pages for different offerings
-
Strong calls-to-action for enquiries and bookings
The site was designed with clean visual hierarchy and accessible content, making it easy for users to quickly find the information they need.
The Results
The website has become an important digital asset for the business, with:
-
Strong organic search visibility for relevant services
-
Consistently high search ranking results
-
Positive feedback from customers on the website usability
-
Strong mobile performance
-
Regular website traffic: 1000+ monthly visits from 400+ unique visitors supporting ongoing enquiries
The website continues to perform well and is frequently complimented by customers for its clarity and ease of use.
Combining branding, UX design and SEO thinking to create a website that not only looks professional but actively supports business growth.
Project Case Study
Cape York Art
Client: Cape York Art
Industry: Indigenous Art organisation & online store
Services: Website Redesign, Web Management, & Social Media Management
Platform: Wordpress, Shopify, Facebook, Instagram
The Challenge
Cape York Art required a refreshed website to better reflect the quality and significance of the artists and artworks represented by the organisation. The existing site needed improvements to both visual presentation and usability, with the aim of creating a more refined and professional online presence suitable for collectors, audiences and partners.
The Strategy
The redesign focused on creating a cleaner and more contemporary aesthetic that would elevate the presentation of artwork and artist profiles.
Key priorities included:
-
A more premium, gallery-style visual experience
-
Clearer navigation and content structure
-
Improved presentation of artist profiles
-
Ensuring the site remained easy for the organisation to maintain.
The Work
The project involved a full website refresh including:
-
Redesign of all website pages
-
Major visual refresh of the homepage
-
Improved layout and presentation of artist profiles
-
Streamlined navigation and content structure
-
Ongoing WordPress management and content updates
The site now provides a more refined digital space that better reflects the organisation’s role in supporting and presenting Indigenous artists.
The Results
The redesigned website offers:
-
A more professional and visually cohesive digital presence
-
Improves page loads and web traffic
-
Improved presentation of artists and artwork
-
A stable platform for ongoing updates and content management
A thoughtful website refresh can significantly improve how arts organisations present their artists and engage audiences online.
Social Media & Digital Marketing
Alongside website design, I also offer social media coordination and digital marketing services tailored to help businesses and organisations build a strong, engaging online presence.
With experience working across the arts, tourism, community, and not-for-profit sectors, I understand the importance of creating content that feels authentic, valuable, and genuinely connected to its audience. Previous projects have included multi-platform event promotion campaigns, donation and support campaigns, community engagement initiatives, and ongoing social media management for organisations seeking meaningful audience growth and stronger online engagement.
Services include
content creation
platform coordination
digital marketing campaign strategy
Meta advertising
email marketing campaigns
available as one-off campaigns or ongoing creative partnerships through flexible weekly or monthly packages.
My approach focuses on creating thoughtful, visually engaging content that not only reflects your brand, but encourages real interaction and lasting connections with your customers, subscribers, or followers.
Facebook & Instagram Management
Lisa Michl Ko-manggen,
independent First Nations artist
Facebook & Instagram Management
Cape York Art,
First Nations Art Organisation and Online Store
Case Study:
UMI Arts
Creative Partner since 2021
The Challenge
Back in 2021, UMI Arts sought to strengthen its digital presence in order to better support its artists, promote exhibitions and increase engagement with audiences. When I began working with the organisation, their social media presence and online store activity were relatively modest, with limited audience reach and minimal online sales.
The Strategy
The focus was on building a consistent and engaging digital presence that celebrated artists while encouraging audiences to engage with the organisation online. This involved developing a social media strategy centred on:
-
Artist storytelling
-
Exhibition promotion
-
Event campaigns
-
Online store visibility
Digital campaigns were designed to connect audiences with artists while also supporting organisational goals such as event attendance and artwork sales.
The Work
-
Social media strategy and management
-
Creation and scheduling of organic content
-
Management of paid social campaigns
-
Website refresh and ongoing WordPress management
-
Promotion of artists, exhibitions and organisational events
The Results
-
25% follower growth
-
60% increase web traffic / link clicks
-
110% increase online store sales
-
Increased attendance in-person events
-
Increased online engagement with members, customers and stakeholders
